AI Lead Qualification Bot
& Routing System
Website lead qualification system that receives new lead data, analyzes each lead, scores it as Hot, Warm, or Cold, and notifies the business owner when a priority lead arrives.
Overview
This system receives lead information through a Make.com webhook, analyzes each lead using OpenAI, and returns a structured qualification result. It scores the lead, classifies it by priority, stores the data in Google Sheets, and sends email alerts for Hot and Warm leads.
Workflow Overview
The workflow is built in Make.com and connects a webhook trigger, OpenAI, JSON parsing, Google Sheets, Gmail, and routing logic into one automated lead qualification and notification system.
Key Features
- Webhook-based lead capture
- OpenAI lead analysis and qualification
- Lead scoring from 0 to 100
- Hot, Warm, and Cold lead classification
- Recommended solution generation
- Project description and follow-up notes
- Google Sheets lead storage
- Gmail alerts for priority leads
- Fallback handling when AI analysis fails
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